As wearable technology rapidly becomes more popular, these types of devices are turning up in all new places. It has become quite commonplace for passengers travelling through the Edinburgh Airport – or virtually any other airport, for that matter – to see staff members from customer service to security equipped with walkie talkies and cell phones, but Google Glass has now become the next step in technology that is being carried around, or worn, by these employees. It won’t be long before staffers will be wearing these augmented reality glasses…
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Demographics behind mobile commerce are varied
Research highlights the diversity within the mobile payments spends Mobile commerce demographics in the United Kingdom are quite diverse. According to research from EPiServer, those participating in mobile shopping and payments come from a varied group with equally varied walks of life. When it comes to new forms of commerce and technology, the common consensus is that adoption and participation is highest among younger consumers. That is not always the case, however, especially in the United Kingdom. Mobile commerce is most common among millennials than any other demographic According to…
Read MoreMobile technology milestone achieved by Android
The Google smartphone and tablet platform has now reached 1 billion active users. The recent Google I/O conference contained a massive number of exciting announcements to hit the mobile technology world, but among the largest was certainly the discovery that there are now more than 1 billion Android device users. This announcement took many aback, even amongst all of the new product and service unveilings. The Google I/O saw a number of new products and services being announced, which drew considerable attention to the company, which is clearly branching out…
Read MoreGoogle continues to rock the mobile technology world with update to Android OS
New Android update is dubbed “L” Google recently unveiled the latest version of its Android operating system, highlighting the new version’s various features. The latest version of Android is called “L” and is meant to make the Android platform more competitive with other mobile operating systems that are also receiving major upgrades. Notably, L features new functionality that makes it less energy intensive and more engaging for consumers that have come to rely heavily on mobile technology in their daily lives. L features BLE Peripheral Mode to better connect with…
Read MoreMobile marketing has great potential to reach Android users
Users of devices based on this operating system are greatly engaged by their smartphones. In line with the data that was just released through the AppOptox platform of Strategy Analytics, which showed that users of Android smartphones are quite engaged with their devices and spend a great deal of time using them, mobile marketing firms are discovering that this time – because there is quite a bit of it – provides them with an increased potential to reach consumers in a meaningful way. The data has suggested that in May…
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