Apple iOS and Android hold 91 percent of the mobile market

Apple vs Android mobile marketing

New Jumptap network data has shown that Apple iOS and Android, combined, comprise 91 percent of the mobile operating system market. This information is based on the over 95 million monthly users of the Jumptap network – a targeted mobile advertising firm – and shows that both types of OS achieved new records in January 2012. It was published within the company’s February MobileSTAT. Android managed to reach a 58.8 percent market share, while iOS came to a 32.2 percent level. On the other hand, BlackBerry dropped to its own…

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Over 40 percent of European mobile phones are smartphones

NFC Technology in transportation - Mobile Payments London

Research firm, comScore Inc., has released a new report that has shown that 42 percent of mobile phone users in the United Kingdom, Germany, France, Spain, and Italy are smartphone owners. This same research also showed that 6.6 percent of the owners of smartphones also have tablet devices. The largest portion of mobile device owners have products running on the Apple iOS operating system, including the iPad, iPhone, and the iPod Touch. comScore’s data states that the market share is divided as follows: 30 percent for Apple, 27 percent with…

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