As presidential campaigns begin to pick up steam in the U.S., QR codes are likely to play a significant role in getting young, tech-savvy people to vote. Popular non-profit group Rock the Vote has teamed with clothing brands Junk Food and Threads for Thought to launch a new QR campaigned aimed at bolstering the political power of young generations. Rock the Vote has created a series of QR codes that will be branded on shirts from both clothing companies. The group believes that these codes are popular amongst young people,…
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Kimberly-Clark launches new QR code campaign to keep patients safe while in the hospital
Kimberly-Clark, a U.S. corporation that primarily produces paper products but has ventures in the health care industry, has announced the launching of a new QR code campaign called the QR Code Patient Safety Education Program. The company is working with the Safe Care Campaign, an organization that works to eliminate hospital acquired infections. Together, the two organizations aim to help patients educate themselves while staying at hospitals or other health care facilities. They believe that QR codes are the best way to accomplish this aim because of the widespread ownership…
Read MoreQrickit wants to pay consumers to scan QR codes
QR codes have become very common in print advertisements. Despite this, consumers have shied away from scanning the codes. Some simply do not understand how the codes work, but the majority does not see any gain in scanning them. Mobile marketers and companies using the codes have struggled to find a way to entice consumers into scanning the codes, but the reality seems to be that consumers will not do so if they will not get something in return. Thus, Qrickit, a marketing and management firm based in Canada, has…
Read MoreSocial Passport seeks to raise the bar on consumer loyalty programs by incorporating QR codes and NFC tags
Social media and customer loyalty program have enjoyed a favorable union for several years. These customer loyalty programs often come in the form of daily deals and offers to consumers. The idea quickly grew in popularity amongst consumers, but businesses are now questioning its merit as the market becomes over saturated. Indeed, a significant number of businesses are adopting customer loyalty deal schemes, making it difficult to justify the return-on-investment and effectiveness of these programs. As companies question the value of these programs, Social Passport, a real-time social networking company,…
Read MoreRestaurants get their own application to help connect with mobile patrons using QR codes.
Likewise Social Media Solutions, a social marketing and management firm based in Canada, has launched a new QR code application that aims to help restaurants connect with mobile consumers. The application is called QR-IQ and its goal is to make static advertisements and information available to consumers more dynamic. The new application is available to any restaurant that has an interest in using QR codes. The codes generated by the application can be scanned by any barcode scanning application that consumers can get their hands on. QR codes are becoming…
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