Mobile commerce is more engaging to iPhone users

Mobile trends

These device owners use their smartphones for shopping far more than Android users. The latest mobile commerce survey has indicated that when it comes to shopping through the use of a smartphone, the iPhone is leading the way, being used for this purpose far more heavily than Android phone users. This research shows that Apple smartphone users make far more purchases over their devices than Android users. The study was performed by Forrester Research and indicated that 69 percent of American iPhone users had used their devices for making purchases.…

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Mobile commerce apps from iPhone are excelling over Android

Apple vs Android mobile marketing

This, according to the results of a panel that examined the usage of the applications on the devices. The outcome of a recent panel report on the use of mobile commerce apps has suggested that the experience provided by iPhone applications of this nature is far superior to that available to their Android device using counterparts. The report indicated that m-retailers generate far more income from Apple device users than from Android. iPhone currently leads the way, with quite a distance over Android smartphones, when it comes to both the…

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Mobile commerce gap between iOS and Android is growing

Mobile Commerce Traffic

Apple devices are extending their lead in terms of generating traffic over mobile devices. According to a mobile commerce report that has recently been released by Gene Munster, an analyst at Piper Jaffray, devices using Apple’s iOS operating system are continuing to lead the web traffic generation space in the United States over Google’s Android based devices. Furthermore, the gap between these two types of device is continuing to grow as iOS leaps forward. In order to be able to obtain mobile commerce traffic data that was as accurate as…

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Mcommerce Android apps in the U.K. are growing quickly

U.K. Mobile Payments

Shopping and banking applications are increasing in use faster than most others. The latest data from the United Kingdom is showing that the use of banking and mcommerce apps is growing more quickly among Android device users than the use of gaming applications. That said, Facebook and Google are still at the lead of that marketplace, regardless of their nature. Nielsen statistics are showing that among the top 15 major apps that are growing the most rapidly for users of Android devices, seven are related to mcommerce, such as those…

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Mobile commerce statistics show 23 percent of web traffic is from smartphones and tablets

m-commerce

The same research has shown that Apple devices represent more visits than those based on Android. The results of a study conducted by Walker Sands Communications – a marketing and public relations firm – has revealed that 23.14 percent of visits to websites that occurred in December 2012 were of the mobile commerce nature, having stemmed from smartphones and tablets. This was an increase of 84 percent over the figures that were recorded a year earlier. When compared to January 2011, there was an increase of 283 percent in mobile…

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