Mobile advertising in the United States saw a shocking growth rate last year

mobile advertising trends in the United States smartphone

Though it didn’t come as a surprise that marketing over this channel would rise, it was the amount that astounded. The results of an Interactive Advertising Bureau study are in and they’ve revealed that mobile advertising composed the largest segment of online ad revenue, having made up 35 percent of the total $59.6 billion in the U.S. It appears that mobile marketing has been lit on fire and managed to grow by 66.1 percent throughout 2015. This brought the total up from 2014’s $12.45 to a much more substantial $20.68…

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