Mobile market now sees 70 percent American smartphone penetration

Smartphone mobile market

Recent data is showing that in the United States, these devices are taking over the cell phone space. comScore has now released its most recent data that is gleaned from its own MobiLens and Mobile Metrix, which has managed to provide a considerable amount of insight regarding the American smartphone and overall mobile market and the direction that it has been taking since May of this year. The findings have been quite interesting, particularly in terms of the penetration of smartphones in the U.S. What the comScore report indicated was…

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The Chinese strategy for mobile marketing to a targeted audience

China Mobile Commerce

Chinese mobile marketing game plan Mobile marketers in China have been using a unique technique to target their strategies, and advertisers and promoters in the rest of the world are starting to take notice. Luxury brand leaders in China, such as Land Rover, Audi, Mercedes-Benz, Swatch Group, Chanel, Estee Lauder, Hermes, and Bvlgari have been seeking the best methods of using mobile to draw interest to their products and encourage purchasing. Their primary focus is directed toward solid mobile business models that range from commerce to advertising and everything between…

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