Mobile commerce apps used by 56 percent of American smartphone owners

mobile commerce

Newly released data has shown that these applications are very popular and some stand out as leaders. According to a study conducted by Arbitron Mobile, an Arbitron Inc. subsidiary, well over half of all American smartphone owners have mobile commerce apps on their devices, and they spend a good amount of time using those applications every month. The researchers used on-device software meters in conjunction with their panel of smartphone owners. What they determined, based on the behaviors of the participants, is that among smartphone owners in the United States,…

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M-commerce remains a tremendous opportunity for American retailers and brands

mobile commerce trends

U.S. companies still have yet to come close to reaching the full potential of mobile shopping. New research has shown that even though m-commerce has received an enormous amount of hype, 41 percent of American shoppers have said that they’re not ready to use their tablets and smartphones for purchasing online products and services. This equates to approximately 103 million people in the United States. This could imply that there is nothing to m-commerce, but it is much more likely that there is huge potential for growth in this area.…

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Mobile commerce is on the rise

mobile commerce

One quarter of shoppers use smartphones and tablets for their online buying experience. A recent survey of consumers in the United States has shown that 25 percent of users of smartphones and tablets take part in mobile commerce as the exclusive channel by which they do their online shopping. The survey was performed by an Ohio based company called Biginsight. What it discovered was that consumers are increasingly forming a complete dependency on their tablets and their smartphones in order to complete many activities in their lives, including shopping, but…

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Mobile commerce is taking off faster than predicted

Smartphone scanning QR codes

It’s especially gaining ground through QR code scanning in Europe Though the expectations for mobile commerce have remained very high for the last few years, the growth had been failing to take off – until now. The most recent figures measuring the success of the channel have shown that it has now managed to outpace even the most favorable forecasts and that it has officially reached the explosive rate that is worthy of the hype that it has been receiving. The latest Portaltech and eDigitalResearch data has shown that a…

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Obama instructs all agencies to mobile commerce optimize

President Obama wearable technology

The President has issued a directive to order government agencies to make two primary services mobile phone compatible. President Barack Obama has just announced that he has ordered all major government agencies to make it possible for two key services to be accessed via smartphones, significantly broadening the government’s mobile commerce by the end of the year, with the hope of taking part in this rapidly spreading trend. The directive was first issued on May 23, and included a requirement for a progress report in 90 days. Both the private…

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