Mcommerce partnership between American Express and NBC Universal announced

TV Mobile commerce

The two companies have now entered into a strategic alliance for mobile purchases. NBC Universal and American Express have now confirmed that they have joined together in what they are calling a “groundbreaking Integrated Media deal”, which is a strategic mcommerce alliance to provide consumers with the ability to buy products that are inspired by the programs on the network by using their mobile devices while the show is on the air. This is the first time that this type of viewing option has occurred within the United States. The…

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