The latest research reports are showing that though Apple dominates the marketplace, Amazon has its niche. Jumptap has released its latest MobileSTAT report which has analyzed the use of tablet commerce and has made recommendations to marketers regarding the best and most effective practices for that channel. They found that mobile advertisers should engage with customers immediately following a major event. It is at that time that the largest number of device owners are actively using them. Furthermore, they respond best to ads that cater specifically to their own devices,…
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Amazon gives its mobile commerce a boost
Mobile commerce and Amazon go hand and hand According to Bloomberg, Amazon has been trying out a new service that will allow tablet owners to use mobile apps to make item purchases. This is expected to give the online marketplace’s tablet, called the Kindle Fire, a significant place in mobile commerce among its users. ABI Research data has shown that over the next five years, the total revenues from mobile apps – including in-app purchases and pay-per-downloads, as well as in-app advertising and subscriptions – will explode. In fact, they…
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