Amazon will trial facial recognition seller identity verification tech

facial recognition - Online Seller

The e-commerce giant is seeking to improve forgery detection and improved seller identity verification. Amazon will begin a trial period using facial recognition technology to help the e-commerce giant to better detect forgeries and verify the identities of online sellers. This test will be a part of a broader strategy trialing a range of different automated technologies. The facial recognition test started last week and is taking place as a voluntary option for potential sellers in the United States. Individuals who do not want to participate in the test using that…

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