Mobile marketing campaign at Amazon gives money away

Mobile Marketing ROI

Kindle Fire tablet users are being encouraged to use Amazon Coins virtual currency for apps. Amazon coins have just been launched as a brand new form of online currency meant exclusively for use through the apps at the Amazon Appstore and the company has started a mobile marketing promotion for users of the Kindle Fire tablets that will give them free digital money. The currency can only be used by Kindle Fire tablet users in apps from Amazon’s Appstore. The mobile marketing campaign is based on the fact that consumers…

Read More

iPad remains the tablet commerce leader, though Boomers prefer Kindle

mobile commerce ipad 3 retail

The latest research reports are showing that though Apple dominates the marketplace, Amazon has its niche. Jumptap has released its latest MobileSTAT report which has analyzed the use of tablet commerce and has made recommendations to marketers regarding the best and most effective practices for that channel. They found that mobile advertisers should engage with customers immediately following a major event. It is at that time that the largest number of device owners are actively using them. Furthermore, they respond best to ads that cater specifically to their own devices,…

Read More