Android moves into iPad’s former territory with the help of Amazon’s Kindle Fire

Mobile Commerce

According to data from Flurry, a mobile analytics firm, Google can credit the sales of Amazon’s Kindle Fire with the significant growth of the Android operating system’s market share in 2011’s last quarter. The new Flurry data was based on measurements of app sessions on over 90 percent of devices running on Android. It indicated that between the fourth quarters of 2010 and 2011, Android gained an additional 10 percent of the tablet market share, so that it now sits at 39 percent, overall. The Kindle Fire tablet hit the…

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Amazon’s play in the tablet market

Amazon mobile commerce

Amazon.com did a good job of creating a new Kindle e-reader that is affordably priced; so affordable, that the new Kindle is out selling the leading Kindle, and the 3G and WiFi model e-readers. By using advertisements on their new e-reader, they were able to finance a newer, more affordable Kindle. Now, can they do the same with an Android based tablet? By using tasteful ad displays, small banners and screen-saver type advertisements, Amazon could create a new product that was less expensive. By strategically placing the ads, Amazon was…

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