Mobile ad revenues drive 24 percent Alphabet earnings jump

mobile ad revenues trends texting push notifications

Google’s parent company boosted its income to a staggering Q3 $27.8 billion from smartphone marketing’s influence. Alphabet, Google’s parent company, reported that exceptional mobile ad revenues have driven stronger than anticipated advertising sales. It has also led to greater than expected operating margins. This boosted the company’s shares as investor concerns were assuaged regarding the higher cost of mobile user acquisition. Third quarter 2017 Alphabet revenues spiked by 24 percent, bringing them to $27.8 billion. This was considerably higher than the projected quarterly revenue of $27.2 billion. Of that, $6.7…

Read More