advertising with qr codes Archives

Europe sees a dramatic increase of QR code scanning

06/07/2011 Jennifer Goula

The popularity of QR codes is spreading quickly. Since arriving in the U.S. some time in 2008, the codes had only seen extensive use in their place of origin: Japan. In 2010, spurred by the spread of smart phone and Internet-ready mobile devices, the codes began spreading like wildfire. Marketers are now using the codes wherever they can find a good place for them. Now the fire of hype has spread to the UK, where QR code use is on the rise. A new study released by Kantar Media, a…

TV viewers more likely to scan codes on commercials

05/08/201105/07/2011 Sam Lambert

QR Codes Television smart TV mobile payments

Mobio Identity Systems, a leading developer of innovative QR code solutions for businesses around the world, has entered into a deal with Shaw Media, a Canadian based broadcasting company, which may change the way Canadians watch TV. Mobio believes that each QR code is a potential point of sale, a notion that Shaw agrees with. The deal means that Shaw Media’s advertisers will begin plastering the codes in their commercials, hoping to entice scans from viewers whose attention is largely held in thrall. Smart phones and mobile devices are everywhere…

An educated consumer is a better consumer

04/14/2011 Jorge Gonzalez

The organic food industry has is becoming increasingly integrated with the digital world. Many growers are establishing their presence on social networking sites, hoping to appeal to a new generation that is increasingly health and environmentally conscious. As mobile technology begins to play a more integral role in connect with today’s consumers, companies are opting to bridge the gap between their online presence and physical product. Classic Salads LLC, a leading supplier of baby leaf salads, has announced that they will be using QR codes as part of their retail…

Free QR code generation released by Wolfram Alpha

04/05/201104/20/2011 Jennifer Goula

The complex computation engine known as Wolfram Alpha is now capable of generating QR codes. The codes created by the answer engine can be made to link to websites or and email address and can hold up to 7kb of data. They can also be printed to business cars and other materials. This additional feature comes as a response to growing interests in mobile technology. QR codes are rising to prominence as one of the most versatile tools for the distribution of mobile content on a massive scale. Companies are…

What one business owner is doing with QR codes to help animals

04/05/2011 Stephen Vagus

QR codes are becoming increasingly popular in the U.S. and more companies are using them to engage their customers in a new way. Jennifer Liu, owner of Fuzzy Nation has just recently begun using QR codes as part of their latest campaign. We were able to get in touch with Jennifer and get her take on the codes. Can you tell me about your business? We are a wholesaler, branding and design company. We license Fuzzy Nation branded designs to manufacturers of house ware, giftware, handbags, accessories and watches. We…