advertise with qr codes Archives

How to Use QR Codes on the Road

09/14/201304/13/2014 Guest Post

QR codes are a marketing technique used on everything from magazine pages to product labels to T-shirts. They’re a great – and simple – way to get consumers to engage with brands on mobile devices. These Quick Response Codes allow brands to link to digital content from a non-digital medium. All the consumer has to do is scan the code with their mobile device to be transported automatically. QR codes aren’t new – but brands are beginning to use them in new ways. To keep up with consumers everywhere, brands are turning…

Are QR Codes The Golden Egg for Print Media

03/21/2011 Jennifer Goula

Technology has caused declines in newspaper revenues like those of which haven’t been seen in decades. With so many people going mobile and advertisers following suit, printed media has taken a hard hit. Many people are discussing how much longer newspapers will be around; the consensus isn’t good. However, as technology caused much of the decline; technology is also playing a part in the rejuvenation of the printed word. Business Week, Fortune, USA Today and Los Angeles Times, are just a few of the printed media sources that have had…

Large media firm in India uses QR Codes to win over consumers

03/07/2011 Stephanie Beck

Cyber Media, and India-based publishing and specialty media firm, has announced that they will be using QR codes in print media throughout India as part of their efforts to connect with customers. Scanning the code with a smart phone, or any web enabled mobile device, will take users to advertisers websites or other associated online content. “QR Codes will make print interactive,” says Prasanto K. Roy, president and editor-in-chief of Cyber Media. “We decided to commercially launch QR codes when telecom operators began rolling out 3G services that will make…