Mobile ad blocking exploded by 90 percent last year

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A new PageFair report has shown that the rate of use has gone up by hundreds of millions of device users. According to a recent report based on a study by PageFair, a publishing consultancy, mobile ad blocking took off in 2015 to the point that it reached a massive growth of 90 percent when compared to the year before. The report indicated that by 2016, there were an estimated 419 million people using this mobile ad stopping software. This means that of the 1.9 billion smartphone users around the…

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Ad blockers are already the top mobile apps at the App Store

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As global marketers keep a keen eye on this trend that threatens to derail their efforts, downloads continue. Among the Top 5 mobile paid apps at the U.S. Apple App Store, three are currently ad blockers; a trend that has caused marketers to feel uncertain about the future of advertising to iPhone users, but one that is also clearly highly appealing to device users. The fact that Apple has thrown its support behind ad blocking in its iOS9 platform is creating considerable controversy. While 3 of the top 5 mobile…

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