QR Code Press

Augmented reality reading program met with success in California

03/01/201203/01/2012 Stephanie Beck

At one California school, a new interactive reading program is having big results. The Lorena Falasco Elementary School in Los Banos, California, has been using a reading program developed from Logical Choice Technologies, a developer of education technology, and the initiative has been a big hit with the children at the school. Principal Jane Brittel believes that the program is having such a positive impact on students because it uses augmented reality as a way to tech. The program is called Letters Alive and is one of the first augmented…

Qualcomm teams with Sesame Workshop to build new augmented reality education program

01/11/201201/11/2012 Sam Lambert

Qualcomm, a leading mobile technology company, has announced that it will be teaming with the Sesame Workshop, a non-profit organization geared toward entertaining and educating children, to create a new education program utilizing augmented reality technology. The pair have chosen augmented reality as a way to reach kids because it allows for dynamic and imaginative experiences. Qualcomm has plans to show off their prototype playset at the Consumer Electronics Show this week. The collaborative project aims to make the educational process more dynamic by allowing children to play with physical…

Game developer adopts augmented reality to take horror games to new heights

12/31/2011 Stephen Vagus

Augmented reality has been getting a lot of attention in the gaming industry in recent years and rightfully so, as the technology can make gaming more dynamic as it can turn the physical world into a digital playground. With a new sleuth of gaming consoles capable of handling augmented reality games, more developers have been setting their sights on the technology. Tecmo Koei, a Japanese game developer known around the world for its popular survival horror games, has announced that it will be using augmented reality to make its new…

Augmented reality gaining momentum with companies during the holiday season

12/20/201112/20/2011 Stephen Vagus

QR codes have been a major success this holiday season. The number of companies making use of the black and white barcodes has spiked in recent months as they come to realize the usefulness of the codes. While these companies – Macy’s, Sears, Best Buy – have all chosen QR codes as a way to engage holiday shoppers, they have also begun showing interest in augmented reality technology. Indeed, the technology has been seeing a swell of attention from companies throughout the country and may soon become the favored marketing…

Augmented reality on the verge of becoming a mainstream technology

12/04/201112/04/2011 Stephen Vagus

Once upon a time, augmented reality was considered little more than a novelty. Now, however, it is becoming one of the most promising technologies in the world. More companies are working to build their business around augmented reality, hoping to capitalize on the growing interest in AR amongst consumers. Though the technology is still in a fledgling state, Claire Boonstra, co-founder of Layar, one of the world’s most innovative AR companies, says that it is on the cusp of becoming a mainstream phenomenon. The sudden interest surrounding augmented reality is…