QR Code Press

Mobile qr code scanning brings visitors that much closer to the “Close”

06/06/201106/06/2011 John Montgallo

QR codes have been used in some innovative marketing campaigns in the past, but now they are being used to bring a bit of history back to life in Scotland. The Real Mary King’s Close is a famous tourist attraction in Edinburgh and is one of the best preserved historic sites in the United Kingdom, dating back to the 16th century. The Close, a complex of tenement houses lining a central street, was home to thousands before it was partially demolished and buried beneath the Royal Exchange. The site is…

Scan the can…Coke’s new look

06/04/2011 Jesse Collins

Coca-Cola is expanding their mobile marketing efforts in Germany by launching new can designs which feature QR codes. Two new designs are slated for release this month. One design is a drum set and the other is a set of headphones. These are part of the company’s new marketing campaign titled “Code Sound Up.” The company will be working with a number of popular bands in Germany to provide exclusive content for those that scan the codes. There are two different QR codes available, corresponding with the designs attributing the…

A QR Code Book…Really?!

06/02/201106/02/2011 Jesse Collins

Books2Barcodes is a relatively new project which is comprised by a group of self-proclaimed archivists, engineers, and library scientists. The project aims to take classic works of fictions, like Lewis Caroll’s Alice in Wonderland, and convert them to QR codes. Unfortunately, these works are often too lengthy for one code, and so each page has its own dedicated code. The project seems a bit obsolete when compared to services like Amazon’s Kindle Store, where readers can find books easily and read them without having to scan additional coding. Considering the…

Mobile market need to satisfy car buyers takes hold in Qatar

05/20/2011 Jesse Collins

A car dealership located in Qatar, one of the wealthiest states in the middle east, has launched a new QR code campaign that aims to enhance its interactivity with customers. Nassar Bin Khaled Automobiles, a Mercedes-Benz dealership, is joining the ranks of a growing number of businesses that are becoming entangled in mobile marketing across the world. A new global trend emerging in the marketing industry is seeing more companies are putting significant value behind communication with consumers. By boosting their social media presence and adopting QR codes, they are…

U.S. business owners starting to embrace the ease of QR code advertising

05/18/201105/18/2011 John Montgallo

Last Thursday, the Memphis Society of Entrepreneurs, an assortment of high ranking business and community leaders, hosted the Merging Media roundtable forum. The event was a discussion regarding the emergence of the mobile marketing industry and its widespread influence in a number of business sectors. The keynote speaker was Dave Barger, CEO of LunaWeb, a leading web design company. Barger singled out QR codes as one of the more promising marketing tools. When the codes first started becoming popular in the U.S., many doubted their longevity. They proved to be…