A valuable artifact went missing this week from the Lafayette College in Pennsylvania. The artifact is none other than the sword of Gilbert du Motier, marquis de Lafayette, a renowned French general whose service help solidify the United States as an independent nation. The sword has resided within the halls of the college for several decades, but went missing on Tuesday. What happened to the sword is not yet known, but there are a number of QR codes offering up clues. The Skillman and Kirby library at the college is…
Read MoreTag: 2d
Lifespire brings QR codes to a new age medical bracelet
Lifespire, Inc., a nonprofit organization that helps developmentally disabled persons achieve their goals, has been developing a new version of the Code Amber Medic Altertags, a modernized medical bracelet. The tags are not actually pieces of jewelry like their predecessors; these are similar to small, plastic cards often seen adorning key chains. The new tags will feature a prominent QR code, which Lifespire hopes will be used by emergency personnel to retrieve medical information for those in need as quickly as possible. Mobile technology has been serving emergency medical technicians…
Read MoreBBB warns that malicious QR codes could put consumers’ privacy at risk, offers some advice to thwart the threat
As QR codes become more popular they are seeing more use. Only a year ago, the codes were all but unknown in the U.S. Now, they have become a staple in the world of marketing and are establishing themselves as a powerful and versatile social networking tool. Yet, the advent of QR codes in the west is not without its dangers and the Better Business Bureau of Canada and the U.S. has issued a number of warnings when it comes to using the codes. It may be difficult to attribute…
Read MoreQR codes may be doing more harm than good to small businesses
When it comes to small business, QR codes are often seen as a valuable marketing tool. Given the versatility of the codes, this notion is often correct, but there is another side to the coin that goes almost universally unacknowledged. Chris Smith of KeyRelevence, a prominent SEO and marketing firm based in Dallas, Texas, says that using the codes to boost business is a double edged sword. While awareness of the codes is certainly spreading throughout the nation, the majority of consumers are still unfamiliar with them. Smith says that…
Read MoreFabricating QR Codes
It is common to see QR codes in magazines and newspapers. They have even made their way to the small screen, accompanying TV advertisements. The codes are not quite so common on clothing, however, a fact that the QR-3D Projects seeks to rectify. The codes have garnered acclaim for their ability to bridge the gap between the digital and physical world. They are most often used in print advertisements but can also be used to digitize a vast array of print content such as books, poetry and pieces of visual…
Read More