QR Code Press

Amazing new 2D tag provides a lead with every scan!

05/14/201505/14/2015 Media24

For years companies have been adding interactivity to their print and display materials to drive traffic to their websites. This has been accomplished using QR Codes, Barcodes, old MS Tag technology and a number of Image Recognition systems. Providing interactivity and driving website traffic is great, but what if every scan was a lead you could contact? Send a follow up question, announce a new product, offer a discount or announce an event. Would adding this value to a $600 billion+ print market be a game changer? A Silicon Valley, adtech or martech, start up has accomplished just…

Magazines are finding greater use of QR codes

12/09/201112/09/2011 John Montgallo

Meredith Corp has announced that it will be joining the growing trend for magazine use of two dimensional barcodes, by adding Microsoft Tag as a standard advertising tool in its range of magazines. The company has already been using the barcodes in its publications such as Traditional Home, Better Homes and Gardens, and Family Circle, and its figures show that among the readers who scan the tag, between 10 and 20 percent will either view or use the ad in some way. That said, the actual number of individuals who…

QuickMark’s new 2d app for Mac

02/23/2011 Jennifer Goula

Screenshot of QuickMark App at Mac Store

The new QuickMark now allows two-dimensional tags for the Mac OS X that can be bought for only $2.99 at the Mac App Store. The 2D tag enables the Mac to easily decipher URLs, location coordinates, address cards and plain texts. For the recently released QuickMark, it has a Quick Code format and is able to read both QR Code and Data Matrix, which are the standard 2D codes. Recently, the use of 2D codes has become very popular. They can now be found not only in the Internet but…