Breweries pick up QR code technology for mobile marketing

QR Code Advertising

Though QR codes have been picking up speed as mobile marketing tools across many different industries, it has been observed that breweries in particular are jumping on the two dimensional barcode bandwagon to help to improve the contact that they have with consumers. This has been noted both on products that are purchased by consumers for home use, as well as those that are displayed in pubs and bars. The Welton brewery’s Hot Chestnuts ale has been making a significant effort in this light, with a QR code displayed directly…

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Toyota introduces ToyoTag QR codes

Toyota mobile payments

Toyota Motor Sales U.S.A has announced that it will be including quick response (QR) codes into its marketing mix, to allow mobile phone-using customers to obtain instant access to vehicle quotes, promotions, safety tips, videos, and other tools, information, and features. Calling the 2D barcodes the ToyoTag, customers of the major car manufacturer can capture the image of the logo within a ring in order to obtain content related to the company and its products. The feature works with both standard mobile phones and smartphones alike. The SnapTag reader can…

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