QR codes patents from NeoMedia to be licensed to Kraft Foods

Smartphone scanning QR codes

The giant food company has recently been conducting research regarding barcodes and NFC technology. Though much of the media’s attention has been focused on NFC technology due to the mobile payments debates, QR codes are still at the center of the current mobile marketing activity, and a new deal has only highlighted that fact. NeoMedia Technologies has just signed on its first brand licensee for its 2D barcodes. The company describes itself as being a pioneer in the field of QR codes, and has now signed Kraft Foods Group on…

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German food labeling company sees great potential with QR Codes

Dusseldorf, Germany, will be home to this year’s Interpack International Packaging Trade Fair. Bizerba, a leading provider of labeling solutions for the food industry, will be showcasing their new labeling systems at the event, which will feature QR code compatibility. As environmental and health issues begin to occupy the thoughts of consumers, more companies are looking to provide in depth information on their products to consumers. Many have found using QR codes an effective solution. “The experience of the past shows that more people ask about the exact origin of…

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Newspaper QR code sends readers to free app

The Orange County Register has begun including QR codes in issues of their newspaper. The codes are being used to offer readers more dynamic experience. An increasing number of publications have begun using the codes to bridge the gap between offline and online media. Newspapers in particular have been offering exclusive video content, letting readers watch interviews of commentaries without interrupting their reading experience. Print media has been struggling to find a foothold with an audience that has become increasingly dependent on technology. The public now has access to all…

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Accelerated application released for 2D codes

The release of Barcode Xpress v7 has been announced by Accusoft Pegasus and includes enhanced color/gray support, recognition for 2D barcodes and consistency of confidence values. With this new release there are no limits to the types of document processing applications that can now be developed. Barcode Xpress ensures that accuracy and recognition never needs to be questioned, as the latest updates include recognition accuracy on 2D barcodes like the PDF417, Aztec and QR Codes. The overall handling and detection has been enhanced by the color and gray support regardless…

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Tag, you’re it!

The team at Canadian based Best Health magazine has announced that a Microsoft Tag will be featured on the cover of the March/April issue. Readers are being encouraged to scan the code with their smart phones for exclusive online content. The issue features an interview with eTalk anchor Tanya Kim and those that scan the code will be able to get a behind-the-scenes look at the interview. Scanning the Tag will bring readers to the magazines mobile site where they can see videos of the photo-shoot. “We were thrilled when…

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