2d barcode marketing Archives

Trumpia adds QR codes as a major new part of its mobile marketing offerings

07/30/201107/30/2011 L. Green

Leading Multi-Channel Marketing and Messaging solution provider, Trumpia, has announced that it will be adding quick response (QR) code functionality to its offerings on its all-in-one platform, which already includes mobile email, text, IM, voice broadcast, and social media. It is Trumpia’s hope that this will help their clients to achieve faster and better response rates from their online advertising and marketing efforts. Trumpia lets businesses and advertising agencies (both digital and traditional) create their own QR codes with a simple to use, self-service website. Marketers can use the generated…

QR codes allowing consumers to find more information on the food they enjoy

07/25/201107/25/2011 Stephen Vagus

More food companies are beginning to make use of QR codes. The maze-like patterns are fast becoming one of the primary methods of information distribution amongst businesses both big and small. In the world of food, this translates into a particular benefit for consumers, as mobile technology opens up new avenues for knowledge. With quick access to such information as where their food is coming from and how it is being produces, consumers are able to keep up with the practices of their favored producers. Though grocers have been wading…

Best business practices with QR code mobile marketing

07/17/2011 Sam Lambert

QR codes, also known as quick response codes, 2D barcodes, and mobile barcodes, have rapidly been making their way into the mobile marketing environment, and NeoMedia Technologies, Inc., a leader in that industry’s technology, has published their list of the most effective ways to put them to use. Some of the points that they recommend include the following: • Starting early. They recommend that companies begin the use of QR codes and mobile marketing while the technology is still new and during the earliest parts of a campaign, so that…

An ad campaign that will not drain your mighty wallet!

04/16/2011 Jesse Collins

Dynomighty Design, a company known for its innovative and whimsical products, has embarked on a new marketing campaign for the Might Wallet brand. The company is making use of QR codes as an inexpensive form of advertising. Traditionally, the costs of advertising have kept small companies away from TV spots. With QR codes becoming more popular, however, more companies are realizing how they can use mobile technology to offset the costs of ad space. Terrence Kellerman, president and designer at Dynomighty Designs, had been searching for a way to get…

An educated consumer is a better consumer

04/14/2011 Jorge Gonzalez

The organic food industry has is becoming increasingly integrated with the digital world. Many growers are establishing their presence on social networking sites, hoping to appeal to a new generation that is increasingly health and environmentally conscious. As mobile technology begins to play a more integral role in connect with today’s consumers, companies are opting to bridge the gap between their online presence and physical product. Classic Salads LLC, a leading supplier of baby leaf salads, has announced that they will be using QR codes as part of their retail…