Tag: 2d augmented reality

Huge potential for the little guy with augmented reality marketing

L. Green
An Example of Augmented Reality Capabilities with a Wikitude App

  Small businesses could get a boost up from new mobile app. Technology is bringing out more and more applications that aren’t just for fun; several of the new apps can be useful to small business owners. One of those useful apps is augmented reality (AR). It’s not as scary as it sounds. It simply means an enhancement to the real world. It uses real looking images or videos layered on top of real world objects. If a person has a Smartphone with an AR application, they could hold up…

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Gaming advertisment linked to unique content is a Win, Win!!

Stephen Vagus

Marketers are always on the lookout for new mediums through which to reach consumers. The gaming community has long been a target for advertisers hoping to take advantage of an inherently interactive environment. Advertisements in games have generally gone unnoticed, usually written off as part of the backgrounds. Marketers are now aiming to make these advertisements more interactive by using QR codes. Lynx, known as AXE in the U.S., is the first British company to launch and in-game marketing campaign that will be targeting the gaming community. The codes will…

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Why you should know about Augmented Reality

Jesse Collins

What is all the fuss going on over Augmented Reality applications? At first glance you might think it is just another way that businesses like Apple, Google and Android, can hype their latest products. Upon looking a little closer at what the technology encompasses; you will begin to see the enormous potential these applications have. Augmented Reality is a way of enhancing the actual physical world with digital information. It is like looking at a digital map of your surroundings, with geo-tagging on the buildings showing information, best routes or…

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Next wave of tablets make way for the code generation

John Montgallo

The next generation of tablets may fan the flames of the QR revolution. The new iPad 2, Xoom and Tab will feature forward facing cameras, something that their predecessors lacked. The tablets come with an array of other exciting features, but it is the camera that will enable them to interact with content using QR codes. The new tablets will offer a much more robust user experience as well, particularly increasing the value of print media. It has been said that tablets, as well as other mobile devices, are contributing…

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