Social media marketing finds its place at the Sochi Olympics

social media marketing at the olympics

Olympians and sponsors have been using Facebook and Twitter more than in any previous games. Though the social media marketing efforts of big brands may have faced some massive struggles before the 2014 Winter Olympics in Sochi were able to get started, the top networks have still been heavily employed by the athletes and the sponsors now that the games are nearing a close. In fact, the trends have turned around as many have used their accounts to great benefit. Beyond the record breaking number of Tweets and Facebook posts…

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