2012 political candidate Archives

QR codes included on political campaign mailers

08/24/201208/23/2012 Julie Campbell

Scans direct smartphone and tablet users to candidate videos. The Republican candidate for the Chatham County Commission Chairman, Eddie DeLoach, used QR codes as an element of his primary campaign. The quick response barcodes are printed on mailers that were sent out to voters. The success of this mobile marketing element of the campaign has yet to be seen, but critics have pointed out that the black and white square was tucked quite subtly into the bottom corner of the mailer, and that many voters may not even notice that…

Mobile marketing and direct mail to lead 2012 political candidate strategies

02/03/201202/03/2012 John Montgallo

Though direct mail will be, as it always has been, an important part of the marketing strategies used by the political candidates in the 2012 election, mobile is also expected to play a critical role in helping to persuade voters. Borrell and Associates data showed that political direct mailing this year will cost about $228.3 million. This technique is still considered to be vital to a political campaign because it provides candidates with the ability to specifically target prospective voters based on where they have registered for voting. One of…