Consumers prefer mobile-commerce over their browsers instead of apps

Tablet Commerce

Zmags, a rich media company, has released the results of its recent survey which has shown that while most users of tablet computers had made purchases through those mobile devices over the holiday shopping season, most of them preferred to do so over their browsers as opposed to using branded apps. Among tablet owners, 87 percent had used their device to make at least one purchase during the holiday shopping period in 2011. The average amount that was spent by tablet users during this time was $325. Moreover, over half…

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Tablets encourage users to make a purchase

Tablet t-Commerce

A number of newly upgraded e-readers and tablets have now become available to consumers and the users of these devices are proving to be dedicated shoppers; a fact that is not escaping many retailers. As the base models of each of the different devices begin to offer consumers a growing number of shopping-friendly features, retailers are beginning to place their holiday shopping focus on tablets this holiday season, much more than they ever have before. This is because the conversion rate – that is, the number of shoppers who actually…

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