Empirix Inc. has released their latest survey results, which were commissioned by the Customer Experience Foundation, in order to obtain a closer look at mobile shopping in the United States, the United Kingdom, Germany, and France. Empirix is a leader in the service quality assurance solutions market for management of end-to-end comprehensive customer experiences in terms of IP-based communication and mobile broadband systems. The survey determined that though consumers are ready to buy products and services on a regular basis, within the next 36 months, through the use of their…
Read MoreTag: 2011 mobile shopping statistics
Research shows mobile email has greater influence than apps and ads
ExactTarget has released the results of its research from June 2011, which indicated that mobile emails are currently the most powerful way to encourage consumers to pursue shopping activities. As mobile phones rapidly rise in their importance to online commerce, many efforts have been taken to try to market to smartphone users and to understand which methods are most effective among the many techniques that are being newly attempted. The ExactTarget study discovered that in the United States, 56 percent of smartphone owners had made a purchase as a result…
Read More