Nearly 9 out of 10 tablet owners will make holiday purchases with their devices

Tablet t-Commerce

The findings of recent research performed by Zmags has shown that 87 percent of the owners of tablet devices will make holiday purchases using those mobile devices this season. The Zmags study also determined that consumers who use tablets typically spend quite freely on their tablets, with the average shopping total coming to $325. The survey involved the participation of 1,500 consumers, among whom there were 238 tablet users. It examined various elements of their shopping behaviors. According to the chief marketing officer and chief operating officer of Boston-based Zmags,…

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Forrester Research outlines mobile behaviors of Australians

Australia Mobile Commerce

Forrester has released the results of its most recent research which shined some light on the mobile behaviors of Australian consumers, and outlined the primary usage segments that will allow businesses to get the most out of their mobile marketing and m-commerce. The report containing the results was entitled “Mobile Telegraphics: Australian Online Shoppers” and it both identified the kind of mobile consumers in the country and made suggestions for companies who would use this information to improve their mobile campaigns. Among the mobile trends highlighted in the document are:…

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Mobile media study is the first to look at e-reader and tablet owners who read digital magazines

Tablet Magazines

The Association of Magazine Media (MPA, formerly the Magazine Publishers of America) has just published the very first study that looks specifically to the behaviors and attitudes of a very specific niche among consumers: e-reader and tablet owners who use app-based magazines through their mobile devices. The Affinity for MPA research firm performed the actual study, which has helped to further the understanding of the way that consumers engage with digital magazines, as well as their preferences between the functionality of digital editions and the newsstand versions. It even looked…

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Gambling research shows growth continues and much is occurring on mobile devices

Mobile Gambling Trends

Two major online gambling studies have shown that the online casino gambling industry is still growing and that an increasing number of people are using their mobile devices to access these sites and their games. A Forrester Research study showed that among American consumers who take part in online gambling, 59 percent use the mobile web. Furthermore, the results of research performed by H2 Gambling Capital indicated that the growth of the mobile online casino gambling industry is showing no indication of slowing down for many more years. In fact,…

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Mobile commerce is taking off in South Africa, says InMobi research

Global mobile technology trends network

InMobi, an independent mobile ad network, has released the results of their latest research which has shown that mobile marketing and mobile commerce are both demonstrating indications of record growth across both the Asian Pacific and in Africa. The report released from InMobi regarding this study stated that there was an increase of over 10 percent in the Asian Pacific within the last three months, which has brought the number of impressions to 18 billion. Even greater was the growth in Africa, which was at 21 percent, having grown to…

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