Research shows business mobile marketing budgets on the rise

Mobile Commerce

The results of a recent survey performed by the Interactive Advertising Bureau (IAB) have shown that the concerns that had initially held back the progress of mobile marketing have been effectively addressed in order to let it move forward at an explosive rate. The study examined the rate at which mobile advertising is growing, and it showed that many of the problems it had faced – such as those imposed by the limitations of mobile phone technologies or by networks – have been significantly improving through developments in broadband for…

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