2011 holiday shopping season Archives

Research by Nellymoser shows 1 in 14 stores are using QR codes this holiday season

12/24/2011 Julie Campbell

According to the results of a recent retail study performed by Nellymoser, Inc., a mobile marketing and technology company based in Massachusetts, 7.2 percent of mall retailers are using QR codes as a part of a larger mobile marketing campaign during the 2011 holiday shopping season. The research indicated that the majority of the retailers who are using QR codes are those geared toward teens and young adults for fashion, mobile electronics, and beauty products. More notable brands include AT&T, Verizon, T-Mobile, Best Buy, American Eagle, BCBG Max Azria, Forever…

This holiday season will include QR codes

11/16/201111/16/2011 Stephanie Beck

Though marketers are still discovering how to take advantage of everything that QR codes have to offer, it has become clear that there is a great deal of value that can be obtained from their use, and that they will be an integral part of the holiday marketing season. Mobile marketers have shown that this technique has moved well beyond a fad and is a solid marketing trend, which creative minds are applying in useful and innovative new ways. What they have found is that when used properly, the opportunity…

What to expect from the 2011 mobile holiday shopping season

11/13/201111/12/2011 Jesse Collins

As we edge into the beginning of the 2011 holiday shopping season, retailers and marketers are putting their mobile efforts into full force to encourage mobile purchasing. There have already been some important indications of how the mobile results will look, and that many of the purchases – especially those made by men – will be done at the last minute. Mobile retail commerce services and apps company, Push Science, has released information that it has collected about the shopping habits of individuals and has made suggestions regarding the best…

IBM analytics forecast hot holiday shopping season over mobile devices

11/07/2011 Stephanie Beck

IBM has used its extensive resources for analytics to determine that the 2011 holiday shopping season will boom with more use of mobile devices to make purchases over retail sites than ever before. The company has forecasted that throughout the heat of the November holiday shopping season, a never before seen 15 percent of Americans will be using a mobile device to visit a retailer’s website. These findings were based on IBM’s use of cloud analytics from its range of analytics solutions. The IBM Coremetrics Benchmark data indicated that there…