System ID, a company specializing in RFID solutions for businesses around the world, is pushing the boundaries of what QR codes are capable of by creating a new version of the code that maintains the visual aesthetic but improves functionality overall. The company has also found a way to improve the appearance of the codes for those wanting a more visual experience with their marketing campaigns. Using the Reed-Solomon error correction method, System ID has been able to change 30% of a QR codes appearance without interfering the its embedded content.
Companies interested in adopting QR codes may find the offerings from System ID enticing. System ID’s codes can contain more information than conventional QR codes, allowing more content to be unlock via smart phone without having to connect to a mobile website. The codes can also be attributed with images, such as company logos, for the sake of brand recognition.
Accompanying System ID’s new codes is a service that will help companies distribute their QR codes to their targeted demographic. System ID utilizes a system that can correctly identify a company’s target market, helping them engage specific groups of consumers with their new QR-driven marketing campaigns.
System ID’s QR codes can be scanned using readily available barcode scanners and do not require the use of a proprietary scanner. This makes the codes widely accessible to consumers throughout the world.
