QR codes have been popular amongst realtors. In fact, it was small realty companies that first began using the codes in the U.S. Since then, the codes have spread and become a must-have for companies seeking to edge out their place in the burgeoning mobile marketing empire. Big-name realtors have been slow to adopt the barcodes, with many taking their time to analyze the performance of the codes rather than jump in to the deep end of the marketing pool.
Sotheby’s International has just launched a new campaign using QR codes. The prestigious international realtor has long commanded the respect of high-profile individuals looking for homes. In using the codes, the realtor is hoping to expand the reach of their property listing to incorporate a more varied clientele.
Sotheby’s has released several ads to the Wall Street Journal and New York Times, each showing a list of properties accompanied with a QR code. The code resolves to a mobile website where smart phone users can browse property data and take virtual tours. The realtor is using the Smarter Agent application, a location-based mobile app that allows for widespread content distribution. The app is free and available on a variety of platforms.
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With big realtors beginning to adopt QR codes, there is no sign that the blocky barcodes are losing momentum. Indeed, the codes have gained so much traction in the realty industry that they could be driving a change in how realtors do business in the future.