The Irish golfer is joining 12 others in a 15 week drive to raise $125,000 for their preferred cause.
Graeme McDowell, Irish pro golfer, has announced his participation in a massive 15 week social media marketing campaign that will involve a total of 12 athletes who are working to be able to raise $125,000 for the charity of their choice.
The campaign is driven by one of the golfer’s sponsors and is already underway.
The social media marketing campaign is called the RBC Golf for Kids program, and it is being driven by the Royal Bank of Canada (RBC), which is one of the sponsors behind McDowell. The charity that the golfer has chosen is the Children’s Medical & Research Foundation. That cause is the Our Lady’s Children’s Hospital Crumlin’s fundraising branch, as well as The National Children’s Research Centre.
McDowell is working with 11 other golfers using social media marketing to spread awareness of the program.
Throughout the length of the campaign, the golfers will be using their social media accounts on Twitter and Instagram using the program’s hashtag, #RBCGolf4Kids, as well as their own personalized hashtags. Though the overall amount that will be spent on all of the charities through the program will be $300,000, the golfer whose personal hashtag receives the highest number of uses throughout the 15 weeks of the campaign will receive $125,000 of that amount for the chosen charity. The hope is that the incentive will boost competition among the golfers and will generate more awareness.
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There was a bit of an advantage held by McDowell at the time that this article was written. He released a statement to express the way that he felt about his position of leadership in this campaign, which said that “The support we have received since the campaign began in April has been overwhelming and it’s great to be in the lead. My aim is to get #RBCMcDowell trending throughout the Irish Open.”
The social media marketing campaign, #RBCGolf4Kids officially launched on April 15, though it is truly taking off at this point. It began at the RBC Heritage and will continue until July 27 at the RBC Canadian Open.