Partnership aims to highlight the various uses of NFC technology
Smart AV, an audio visual and interactive technology company, has announced its partnership with Poken, a leading developer of touch-based technologies used for events and marketing campaigns. Poken has worked with large companies, such as Coca-Cola and Microsoft, leveraging NFC technology to help these clients reach out to consumers closely connected to mobile technology. NFC has become a very prominent technology in the realm of marketing, but it can be applied in a number of other ways, a notion that Smart AV hopes to prove true.
Poken to enhance events, exhibitions and conferences through the use of NFC
By partnering with Poken, Smart AV aims to utilize NFC technology in exhibitions, conferences and other such events around the world. The company believes that Poken’s use of the technology can enhance these events and provide those attending these events a new layer of interactivity with each other and with consumers. NFC technology has proven quite popular in this regard, though the technology is often associated with mobile commerce more so than anything else.
Event organizers could see great benefits in using interactive technology
Smart AV will leverage Poken’s NFC technology at conferences and events as a way to make networking amongst corporations and small businesses more intuitive. The technology can be used to create digital business card, which contains contact information that can be sent between mobile devices. Smart AV will utilize NFC technology in a number of other ways as well, hoping to take advantage of the growing popularity of the technology. Smart AV notes that event organizers, in particular, could see high return on investment through using NFC because of the interactive nature of the technology and the interest consumers have shown in it in recent months.
Mobile commerce not the only use for NFC technology
NFC technology has gained a great deal of attention for its uses in mobile commerce. The technology has been a powerful force in the industry, successfully pushing mobile commerce forward despite concerns regarding security. Smart AV and Poken hope to showcase the other uses for NFC through this new partnership.
