The department store is working to turn its growing smartphone based traffic into in-person visits.
Sears Holding Corp. has taken on a new strategy that has been designed to use mobile commerce to draw online traffic into actual brick and mortar stores in order to increase the number of purchases that are made in person.
The retailer has now updated its mobile app to include a range of new features to improve in-store shopping.
The Sears app has now been designed to enhance the mobile commerce experience by offering a seamless integration with the experience a shopper has while actually standing inside one of the retailer’s stores. For instance, customers who register for the Shop Your Way loyalty program and who have enabled location based services on their mobile devices are able to place an order for an item that is out of stock in the store they are visiting. This qualifies them for free home delivery of that item once from wherever it is available at another Sears location.
Loyalty members are also able to take advantage of a range of additional mobile commerce services.
Those who are registered as loyalty members are also able to place orders over the m-commerce features of the mobile app so they can arrange for a curbside pickup of that order. Furthermore, if they decide that they don’t want an item from the order they’ve already picked up, they can arrange for curbside exchanges or returns, as well. The store guarantees that the entire process will be completed within five minutes or less and the customer never needs to leave his or her vehicle.
Shoppers are also able to use the mobile shopping app to create a new layaway contract so they can make their payments for their purchases over time. These payments can all be made by way of the Sears mobile app. On the other hand, while in-store, customers can use their phones to scan the products they want so they can add them to their layaway list.
Users of the mobile commerce app will also be able to benefit from other features and offers such as digital coupons and contests.