The Deadpool and Detective Pikachu star from Canada now owns over 25 percent of the young company.
Super celebrity Ryan Reynolds has purchased an ownership stake in Mint Mobile a fledgling budget wireless carrier in the United States.
The Canadian actor has purchased over a quarter of the company according to recent reports.
The 43 year old star of blockbuster films such as Deadpool and Detective Pikachu bought the ownership stake earlier this week according to a recent Telegraph report. The firm declined the opportunity to comment on its valuation.
That said, in a statement the company released, it said that Reynolds will “help with Mint’s communications and marketing efforts as well as strategic decision-making.” The wireless carrier first launched in August 2016 as a part of Ultra Mobile, a Californian firm. It was initially launched as an online only M.V.N.O. (mobile virtual network operator) on the T-Mobile network.
As an M.V.N.O., it did not own its own cellular network. Instead, it formed an agreement with a larger carrier with its own network – in this case, T-Mobile – in order to ride on infrastructure already in place.
— Ryan Reynolds (@VancityReynolds) November 25, 2019
Mint Mobile started operating as its own independent company as of October 2019.
Once the carrier started operating on its own, it focused specifically on providing low-cost pre-paid plans for young people and low income families. Typically, this type of company wouldn’t be making international headlines. That said, the situation changed when Reynolds got involved.
“It’s a bit unconventional which is why I like it,” said Reynolds. “Celebrities generally invest in high end products like skincare brands or delicious gin companies. Yet Mint is making wireless way more affordable at a time when the average American is paying $65 a month. I’m excited to champion a more practical approach to the most essential technology.”
The celeb took to Twitter to talk further about the deal. He joked that in order to “keep it above board”, it would be taking a $15 per month pay, in reference to the least expensive plan offered by Mint Mobile. Reynolds has a tremendous 15 million followers on Twitter and another 33.8 million on Instagram, making his social media presence a considerable boon for the wireless carrier.