Retailers prepare for Mothers’ Day with mobile strategies

Mobile Marketing for Gifts

Mobile Marketing for Gifts

Retailers selling popular products and services that are given as gifts on Mothers’ Day are preparing for this year’s consumers with the launch of new mobile platforms for shopping and finding deals.

OrganicBouquet.com, a leading eco-friendly florist, is only one example of a retailer that has created a new user-friendly shopping site that is optimized for mobile users. It has now announced the launch of this site, making it possible for its new and returning customers with smartphones to use their mobile devices to make their Mothers’ Day and Easter purchases. The site was designed to be compatible with all of the major smartphone operating systems.

According to the OrganicBouquet.com CEO, Robert McLaughlin, the company is proud of its top position as an online eco-friendly floral provider. He went on to say that they are already experiencing enough mobile traffic that it made up 11 percent of its online traffic, so it only made sense to offer those smartphone and tablet device-using customers an easier way for them to make their purchases.

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Technology Quotes That Invite Thought - "If your plans don't include mobile, your plans are not finished." - Wendy Clark, Coca-Cola

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McLaughlin explained that they couldn’t help but take notice of the amount of mobile traffic, and that “we look forward to exploring this avenue further as we expand our business to capture even more of the mobile market.”

The site uses a proprietary e-commerce platform, with search tabs that make for simple navigation, and a shopping cart. It was carefully designed to provide consumers with a complement to the current online Organic Bouquet service. The company will be following up this launch with an m-commerce marketing and incentives program to encourage mobile site use.

Ad: Mother’s Day gift ideas with organic fruit basket delivered to her front door.

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