Qualcomm backs augmented reality, shows off their technology at the Uplinq Conference

Uplinq Conference 2011

Uplinq Conference 2011
Earlier this month, Qualcomm, designers and suppliers of various mobile technologies, hosted the Ulinq Conference in San Diego, California. The conference attracted mobile app developers and representatives from giant wireless companies from around the country. The major point of interest during the conference was augmented reality and how it will be changing the mobile landscape in the years to come.

Qualcomm showed off some innovative uses of the technology and how it could be used to transform mobile games and marketing campaigns into dynamic experiences.

Qualcomm has been developing AR mapping technologies for handsets and other mobile devices for some time. The company has been focusing their research and development efforts on what they are calling vision-based AR. This rendition of the technology utilizes GPS and internal compass inputs provided by smart phones to track AR queues in the mobile device’s field of view. For example: When a mobile user points their phone down a street occupied by several markets, the AR mapping technology used in the device will overlay virtual labels specific to each shop, which can then be interacted with.

_____________________________

Technology Quotes That Invite Thought - "If your plans don't include mobile, your plans are not finished." - Wendy Clark, Coca-Cola

_____________________________

At the Uplinq Conference, Qualcomm expressed their interest in making augmented reality the preferred software worldwide. Mobile devices are beyond simple popularity these days – indeed, some could barely imagine living without their smart phones. Qualcomm believes that AR can make mobile devices much more than a tool to keep in touch with others. It can transform the way people see the world.

Mobile Marketing Training

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.