QR codes could be an effective promotion tool for electric vehicles
Clean transportation is becoming one of the most prominent trends in Europe. Electric vehicles are becoming more available to consumers and the infrastructure capable of supporting these vehicles is growing more comprehensive. As more consumers become exposed to electric vehicles, being able to access information concerning these vehicles is beginning to grow more important. QR codes may be able to meet the information needs of consumers that are interested in clean transportation and electric vehicles.
Hubject launches joint venture leveraging QR codes
Hubject GmbH, a European company involved in clean transportation, has launched a joint venture with several other companies throughout the European Union. The initiative of this joint venture is unfolding in Germany, where QR codes are being used to provide consumers access to public charging stations. These charging stations are available to owners of electric vehicles, but drivers must first engage their representative QR codes in order to access charging information and other details.
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Initiative aims to make charging stations more accessible to consumers
On its surface, the initiative may seem simple, but it does have a relatively more complex aim. In Europe, most of the charging stations available to owners of electric vehicles are owned by large companies. In order to access these charging stations, drivers must typically subscribe to the companies that own them, paying a regular fee in order to charge their electric vehicles. Hubject GmbH aims to make charging stations completely available to all drivers, regardless of whether they have a membership or not.
More accessible charging stations may spur adoption of clean transportation
The QR codes themselves will not strictly regulate access to charging stations in Europe. Instead, they will act as a consumer engagement and information distribution tool. The codes are expected to collect some personal information from consumers when they are scanned, but the QR codes will be part of a larger initiative to make charging stations more accessible to those with electric vehicles. This may help boost the adoption of clean transportation throughout Europe.