QR codes to play critical role in food waste reduction strategy

QR codes - food discount

A new Cornell study has found that quick response barcodes can help to cut back on wasted food. Consumers are interested in using QR codes at the retail level to help inform themselves about products, particularly when it comes to cutting back on food waste, say the results of a recent Cornell study. The study was conducted over two months based on the sale of certain specific milk packaging. Across the two months, consumers were offered the opportunity to choose between buying milk with traditional best-by dates printed on them,…

Read More

Elton John uses QR code to support Pride Fundraising Campaign donations

QR Code - Pride Flag

The official quick response code made it possible for people to scan to donate during Pride. Elton John has rolled out a QR code to make it easier for people to be able to conveniently scan and make donations to The Elton John AIDS Foundation throughout Pride. The musician worked with Ogilvy UK and Clear Channel to help reach more consumers. The charitable partnership has made it possible to display the QR code to thousands of digital out-of-home screens located throughout the United Kingdom and Europe. The displays are all…

Read More

QR code payments could break $3 trillion in 3 years

QR code - Paying via QR code

A new Juniper Research forecast suggests that the mobile transactions will reach the milestone by 2025. QR code payment trends have shown that the transaction method is taking off, even if it has experience broken global growth over the last few years. Quick response barcodes have been used for payments far more in some regions than in others. The low-cost, easily recognizable and simple to use technique of QR code payments have high appeal to many merchants and consumers globally. Though the popularity differs from one region to the next.…

Read More

Hidden QR codes worked into Marvel Moon Knight scenes

QR codes - Comics

The quick response barcodes redirect the show’s viewers to a free edition of the webcomic. The Marvel series Moon Knight reached instant popularity, but it was only the most observant viewers that spotted the QR codes tucked into scenes throughout the first season. Though many people missed the quick response barcodes, the spotlight has now been placed on them. Moon Knight executive producer Grant Curtis was recently interviewed by Variety magazine, revealed how the editors of the show hid the QR codes discreetly into the scene backgrounds. Following the interview,…

Read More

QR code billboards aim to draw attention to anti-tobacco campaign

QR code - Stop smoking- Cigarettes

The #IndiaVsTobacco campaign was launched in Bangalore by Karnataka Health Minister Dr. K Sudhakar. A vibrant QR code is the crowning jewel of a new #IndiaVsTobacco billboard campaign launched in Bangalore with the goal of making the country tobacco-free. The quick response barcode makes it possible for people to scan the posters to inform themselves. The tobacco campaign’s QR code is printed visibly on all posters and billboards, which will be displayed throughout Bangalore to help boost interactive engagement with respect to the health impact of using tobacco products. Each…

Read More