The appeal of QR codes in the marketing world is well known these days. It seems that every business is making use of the codes to engage consumers that are growing increasingly attached to their mobile devices. In this sense, there are few avenues that the codes have not yet traveled, but their capabilities for information and content distribution can extend well beyond the realm of marketing. The Pittsburgh Zoo & PPG Aquarium is using the codes, but not for advertising.
The acclaimed wildlife center has taken note of the rise of QR codes and what they mean for interacting with the populace. Teaming with WQED Multimedia, a multimedia company based in Pittsburgh, Pennsylvania, the zoo will be using the codes in a new interactive learning program that is set to sweep the nation in September. The program, dubbed iQZoo, aims to engage visitors and educate them on the richness of wildlife from around the world.
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Part of the program is being designed with children in mind, opening up a virtual world of learning that no other zoo offers access to. While smart phones are quite popular amongst the young, it is unlikely that they will be the ones scanning the codes. Kids are no stranger to mobile apps, but their attention span can be stifled by the fact that they are at the zoo and can see animals in real life as opposed to seeing them on the screens of their phones. Thus, a significant portion of the program is geared to the older generation, who may be so inclined to take the time to scan the codes.