In the ongoing challenge to create the largest human quick response code, a new biggest barcode was built.
Ever since QR codes first started to become very popular and easily recognizable by consumers, there has been an ongoing battle among locations, brands, and companies to create the largest human versions of the barcode.
Now, the latest record for the biggest human quick response code has been broken, once again.
The previous record for the largest human QR codes – which was just broken – was held by Mission Hills luxury Golf Resort and Press. That story was reported by QR Code Press in January 2013. Like the latest record holder, that last one from China used red and white umbrellas, each held by a person, in order to create a square barcode that could be successfully scanned from above.
These are far from the only attempts to create the largest QR codes made up of people.
Before that, as we reported in December 2012, the record was held by 1369 people who came together – still using umbrellas – to create a scannable QRcode in Taipei City Hall square. This time, it was in black and white, and included the color blue in order to spell out the word “hi”.
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Now, the record has been smashed once again. On April 28, 2014, a quick response code of approximately 27,000 square feet was created by Coca-Cola in Zhengzhou City, in China. This was created when 2,503 employees of the company stood in formation and raised their red and white umbrellas.
In the very center of the largest among all human QR codes, a big red square was held up with white Chinese characters printed in its center. In English, they translate to “I love my family”, which is the local company slogan for the Coca-Cola enterprise. When that barcode is actually scanned from above (or in the form of a picture, for those of us who don’t have our helicopters handy), it directs the user to a download of WeChat, which is a leading voice and text messaging service in the country that currently boasts more than 355 active users.