The Canadian grocery chain retailer has now partnered with the local provider will use quick response codes.
Retailer and grocery store chain, Longo’s, from Ontario, Canada, has announced a partnership with VG Farms to provide local meat to all of its stores, including those under the Market brand, and will use QR codes to help to keep consumers informed.
The quick response codes will be used to allow the meat products to be traced back to their sources.
The entire Longo’s offering of meat that is raised within the local province of Longo’s , which has – until now – included turkey, chicken, pork, lamb, and veal, will now expand to include beef, as well, through the new partnership with VG Farms. Consumers will be able to use their smartphones to scan QR codes to learn more about the history of the meat products that they are considering for purchase.
These QR codes can be scanned with any free reader app to provide consumers with tracking abilities.
Ambassador for the Longo’s brand, Rosanne Longo, explained that the grocery store chain had been seeking a local beef farm for quite some time. The farm that they chose is family owned (the Van Groningen family) and had – until now – was available at only two stores owned by the family, which are located in Simcoe and Stoney Creek, Ontario, as well as two small storms, making it the first time that the beef from the farm will be widely available.
The eldest of the four brothers who own and operate the farm, “We’ve expanded our business because we identified that in the Ontario market there was nobody offering a true or authentic farm-to-fork program.” Cory Van Groningen also added that “The program we’ve initiated with Longo’s is based on a lot of the best practices we’ve developed over the years.”
VG Farms is also known for their QR codes for tracking on all of their packages. The smartphone barcode lets shoppers scan the product in order to learn more about the local farm where the cattle was raised, the age of the individual animal from which the product was made, as well what went into that animal’s diet.