PayOne, formerly known as PaymentOne, has just announced that it will be undergoing a complete rebranding of its company, which was the creator of the carrier billing “no credit card required” system of mobile commerce over 12 years ago.
PayOne now has a new website and its simplified One-Click platform for mobile payments has been launched, with the purpose of providing support for mobile commerce on a worldwide scale.
The world now contains almost 6 billion mobile consumer accounts, and is rapidly nearing the 10 billion mark for the number of connected mobile devices. This lifestyle is now requiring that transactions and other capabilities be possible through the use of devices such as smartphones and tablets.
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PayOne makes it quite simple for mobile users to simply click and make a purchase over their connected devices no matter when it is or where they are. This includes purchases such as for streaming music or videos, downloading an app, playing a game, buying a movie or event ticket, paying for transit transportation, making a parking payment, or even donating to a charity.
Juniper Research data has indicated that by 2016, mobile payments will have broken the $250 billion mark. As PayOne provides simplification of this activity across all devices and platforms, mobile consumers can simply have their purchases applied to their monthly mobile bills.
According to PayOne CEO, Joe Lynam, mobile is different from ecommerce and offline shopping, as every time another keystroke or data element is “required of a mobile consumer on the small screen is a serious point of friction and a measurable point of failure or falloff for a merchant.”