This common mobile marketing technique gets 75 percent of consumers to buy

Mobile marketing data - 75 percent purchase

A new survey has found that this simple form of advertising is driving shoppers to purchase. According to the newly released results of an annual Consumer Insights survey conducted by Vibes, 75 percent of consumers say that receiving text mobile marketing message advertisements regularly drives shoppers to make a purchase from brands. Among the survey respondents, 54 percent said they had made a purchase based on a digital wallet offer. The survey involved the participation of more than 1,000 consumers who regularly use their smartphones and other mobile devices to…

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1,900 Microsoft video game employees get the axe

Microsoft video game employees laid off

Activision Blizzard and Xbox and ZeniMax brands have slashed their worker numbers. About 1,900 video game employees at Microsoft are being laid off, particularly in Activision Blizzard and Xbox, but also in ZeniMax. Mike Ybarra, Blizzard president, has also chosen to exit the company. As Blizzard’s survival game has been canceled, Ybarra is leaving, and massive layoffs are occurring. The layoffs are impacting around 9 percent of the video game employees in the Microsoft Gaming division, which currently employs about 22,000 people. “We have made the painful decision to reduce…

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Fossil decides smartwatches are no longer its thing

Goodbye Smartwatches

The company has announced that the Wear-based wearables it launched in August 2021 are done. Designer fashion brand Fossil recently announced that it intends to leave smartwatches in the past, and that it will be stepping out of this market altogether. This announcement was made despite the number of customers awaiting the next generation devices. Fossil Group first rolled out its smartwatches in August 2021. At that time, its wearables were based on the Wear Gen 6 operating system. A number of other devices in the lineup were announced after…

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Spotify to launch in-app sales for EU iPhone users

In-app sales - Spotify app on phone - EU flag

A new regulation in the European Union requires Apple to let the company bill users directly. Spotify recently announced that along with an upcoming update to its iPhone application, it will start allowing consumers in the European Union to buy through direct in-app sales of subscriptions and audiobooks. In the majority of regions worldwide, the Apple App Store bans direct billing through applications. According to Apple, developers in markets other than the EU should use the iOS store’s own billing services for in-app sales. By doing this, it means that…

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PayPal gives its Venmo mobile payments app an overhaul

Mobile payments - PayPal logo on phone

The company’s stock has tumbled as much as 6.5 percent since last summer following product revamps. PayPal Holdings CEO Alex Chriss recently promised that the company would “shock the world” with changes coming up to products like its mobile payments. The announcement and the optimism it brought sent the stock price up by 5 percent for the days following. The upgrades include mobile payments app Venmo revamps as well as the opportunity to use the PayPal app to earn cash back. Furthermore, the checkout process for consumers has been streamlined,…

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