Your website is at the very core of your digital marketing efforts. It is where prospective customers go to learn more about your business, explore your product or service offering, and, hopefully, where they go to make conversions. Ultimately, the goal is to craft a beautiful, functional website that makes a positive, lasting impression. But how exactly do you go about making sure that people find your website in the first place? This is where search engine optimization (SEO) and a digital marketing agency like Local SEO Search comes in…
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How backlinks benefit your SEO in long term
Importance of backlinks is not hidden form anyone. Backlinks or Inbound Links (IBLs) are links to the website and are building blocks for the optimization of the search engine. In terms of success or relevance for search engines, the number of backlinks to a blog is well illustrated. Search engines, including Google, are lending greater credence to websites with better quality backlinks and are more important to a search query for these websites. There are only a vast number of inbound links that are not enough; they have to be…
What Is The Difference Between SEO And SEM?
You might have heard the acronyms SEO and SEM mentioned frequently in relation to the digital marketing space, and although they might sound very similar, they are quite different approaches to digital marketing. Basically, SEO (search engine optimisation) involves optimising a website in a variety of ways to achieve higher rankings on search engines via organic search results. SEM (search engine marketing), however, is related to traffic and visibility gained from both organic and paid search. There’s a bit more to it, so in this article we take a look…
The most important metrics for evaluating SEO performances
There are several metrics you need to monitor and assess to ensure the success of your SEO strategy. If you’re new to SEO, and you feel like you’re doing everything right, but your ranks are improving very slowly, fret not. As much as appearing on the first page of the search result is the ultimate goal, there are so many other metrics to show you that you’re on the right track. It can take a long time before you can appear on page one. Using a single parameter does not…
3 Steps to Picking an SEO Agency
SEO can be great at improving the ranking of your content in the search engines. However, one thing is for sure; picking the right SEO agency that fits your needs is never easy. Here are the three key steps to picking the perfect agency. 1) Think Beyond SEO The role of SEO in improving your page ranking in the search engines cannot be underrated. However, it would help if you did not solely focus on SEO when looking for the perfect SEO company. Most of the companies who exhibit a…
