Paatle, a technology startup launched in 2011, has announced that it will be adopting QR codes for a new initiative aimed at the real estate industry. The company will begin offering a new service called Paatle QR Codes, which will help realtors connect with consumers. Consumers will also be able to use the service to share properties with their friends and colleagues. Each property using the program will have its own, unique QR code that is attributed to its profile on Paatle.com.
The program is designed to make it easier for consumers to interact with each other and with real estate companies. When the codes are scanned with a smart phone, they will take consumers to a mobile website where consumers can find more information on a specific property. They will also have the ability to share their findings with others on several social networking sites. At present, the service is free for all to use.
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With approximately 4 billion smart phones in the world, QR codes have become a major force in marketing. Paatle expects to see major success with its new initiative, as QR codes have become quite popular in the real estate industry and as a social networking tool. Depending on this success, the company may have plans to expand its use of the codes in the future. For now, however, the focus will remain on the more social aspects of the real estate business.