OverstockArt.com has announced the results of its mobile commerce for the third quarter of 2011, following the soft launch of its mobile site in August and its official launch in September.
The transactional website has been mobile optimized and has now been in operation for two months. It offers the user the company’s entire range of products and has already succeeded well beyond the initial predictions for its performance.
So far, the results for the mobile site include:
• An increase in mobile sales by 300 percent
• A boost of almost 270 percent year over year in mobile sales, and an increase in visits to the website from mobile visitors by 200 percent.
• An increase in sales from iPad devices by 2,500 percent and from Android devices by 100 percent
According to the CEO of OverstockArt.com, David Sasson, the results that the company has seen since the mobile site first went live have been “incredible”. He went on to say that they are thrilled with the progress that they’ve seen with the entire mobile marketing strategy that has been set into place for the last few months.
Sasson stated that “We strive to provide our customers with exemplary multi-channel customer service with our mobile technology and future mobile plans.”
The mobile site has been designed in a way that is geared toward the needs of the mobile shopper, with galleries that are simple to navigate and simple comparison shopping tools. The site also offers a framing tool that is mobile friendly, so that they can add custom framing to their purchase from the convenience of their mobile phones.