According to Greg Stuart, the CEO of MMA Global, the guidelines issued by the organization for public comment will address an urgent requirement for all businesses that are active in the mobile marketing industry. They are meant to offer methods of providing the developers of mobile apps with policy language that is both clear and transparent and that the consumer can access and understand very quickly.
The guidelines laid out by the MMA addressed several primary concerns, including:
• Methods of providing users with a description of how data is being collected and used.
• Guidance for developers regarding basic principles for privacy and language that is consumer-friendly.
• Direction regarding confidentiality and security of information.
App developers should consider privacy policies to be a vital tool for consumer disclosure. They are not meant to be a cookie-cutter document, but should instead be customized so that every jurisdiction and company’s needs have been met by them. In this light, the MMA is encouraging app developers to obtain guidance and recommendations with their legal counsel as they design their own guidelines for this reason.